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สถิติ : ใครได้ใช้ประโยชน์ 2557 325 ิ ิ ้ ้ป ์ 325
ขอมูล สํารวจสถานภาพการพาณิชยอิเล็ กทรอนิกสของประเทศไทย
Tarad forecasts 81% growth
E-commerce website Tarad.com expects sales growth of 81% this year thanks to a
sharp increase in transactions via mobile devices. Founder and managing director Pawoot
Pongvitayapanu said the value of mobile commerce accounts for 51% of Tarad’s total
transactions, a sharp increase from 11% last year.
The company formed a partnership with Line Corporation three months ago to
provide products via its messaging services. Some 6.5 million users who have downloaded
Rakuten's stickers are automatically “followers” and receive instant messages containing product
details five times a week. “We found the most ideal time [to send messages] was 9.30 pm,
resulting in thousands of orders,” said Mr Pawoot.
Last month’s report by the National Statistical Office (NSO) said the value of
e-commerce transactions excluding e-auctions topped 400 billion baht in 2012, of which 19%
were international sales. Of that total, nearly 30% were business-to-customer (B2C) transactions.
Last year, the value of transactions grew by 30%, as consumers preferred to shop online. Tarad’s
sales soared 71%, said Mr Pawoot, who is also president of the Thai e-Commerce Association.
"The more severe the [political] crisis is, the better e-commerce businesses performs, as
consumers are more likely to shop online,” he said. Tarad.com is currently rebranding itswebpage,
which was taken over five years ago by Rakuten Inc, Japan’s biggest e-commerce site. The new
website will be launched by mid-2014, migrating 2,000 premiummerchants on Tarad.com to the
new site.Tarad currently has 250,000 merchants, rising by about 5,000 per year
The NSO said almost 80% of e-commerce transactions are B2C, while 19% are business-to-
business and 1% business-to-government excluding e-auctions. Of the total, 67% are small
enterprises with nomore than five employees. Tarad.com joined the SMEs Global Connect project
launched by the Institute for Small and Medium Enterprises Development.
Under the project, workshops are held for SMEs in fashion design, spa products and
health care, snacks and green products to create a digital marketing space to sell products to
China, Britain and the US.
SMEs such as Triple Pim Co has been struggling to sell his products through its own website for
two years with three programmers changing in the process, said managing director Yuttana
Anothaisintawee.
Under the brand ReMaker, which makes bags and accessories out of used clothes,
tyres and billboards, some 80% of the products are sold to foreign customers.
ที่มา : หนังสือพิ มพ Bangkok Post วันที่ 15 มี.ค. 2557