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Tarad forecasts 81% growth
E-commerce website Tarad.com expects sales growth of 81% this
year thanks to a sharp increase in transactions via mobile devices.
Founder and managing director Pawoot Pongvitayapanu said the
value of mobile commerce accounts for 51% of Tarad’s total transactions, a
sharp increase from 11% last year.
The company formed a partnership with Line Corporation three
months ago to provide products via its messaging services.
Some 6.5 million users who have downloaded Rakuten's stickers are
automatically “followers” and receive instant messages containing product
details five times a week.
“We found the most ideal time [to send messages] was 9.30pm,
resulting in thousands of orders,” said Mr Pawoot. Last month’s report by the
National Statistical Office (NSO)
said the value of e-commerce transactions
excluding e-auctions topped 400 billion baht in 2012, of which 19% were
international sales. Of that total, nearly 30% were business-to-customer (B2C)
transactions.
Last year, the value of transactions grew by 30%, as consumers
preferred to shop online. Tarad’s sales soared 71%, said Mr Pawoot, who is
also president of the Thai e-Commerce Association. "The more severe the
[political] crisis is, the better e-commerce businesses performs, as consumers
are more likely to shop online,” he said. Tarad.com is currently rebranding its
webpage, which was taken over five years ago by Rakuten Inc, Japan’s biggest
e-commerce site.
The new website will be launched by mid-2014, migrating 2,000
premium merchants on Tarad.com to the new site. Tarad currently has
250,000 merchants, rising by about 5,000 per year.
The NSO said almost 80% of e-commerce transactions are B2C, while
19% are business-to-business and 1% business-to-government excluding e-
auctions. Of the total, 67% are small enterprises with no more than five
employees. Tarad.com joined the SMEs Global Connect project launched by
the Institute for Small and Medium Enterprises Development.
